Apple Introduces Apple TV 4K and iTunes UHD Content

If you were looking for Apple to announce a competitor to the Fire TV or higher end Rokus, they not what was announced. In both feature set and price, the Apple TV 4K is such closer to the Nvidia Shield. Its powered by the A10X Fusion chip from the latest version of the iPad Pro. This gives it the power not only to power your TV with a 4K signal, but to offer truly console quality performance as well. With a HDMI 2.0a port, that signal is not only the full 60 frames per second, but offers both HDR10 and dolby vision as well. As far how it looks and works, if you’re familiar with the Apple TV 4, you’re familiar with the 4K. Its just better.

iTunes 4K HDR

As reported by multiple sources the past few months, Apple did indeed work out a deal to offer 4K content through iTunes at the same price as current HD content. Atypically for deals with the movie industry, this deal actually gets better. Any content you previously purchased in HD that’s available in 4K will be upgraded free of charge. All in all, this part of the media transition to 4K went about as well as good be imagined for the consumer.

The TV App Upgraded

One of the best upgrades to tvOS (and iOS) has been the TV app. This puts all your content, save a few holdouts, in an easily accessible place. In the past it has all been on-demand content like your iTunes library and content from available apps. This expands in two key features with tvOS 4: Live Sports and News. You can truly see where Apple is going with this as a single place for all live and on-demand content no matter where you get it.


As I alluded to, the price is high. Its slotted above the the Apple TV 4 which receives no price cut whatsoever. Under the new pricing, you get an Apple TV 4 32GB for $149, a 32GB Apple TV 4K for $179, and a 64GB 4K for $199. If you were hoping for a true replacement for the Apple TV 3, it appears that device will never come. Users looking to replace those devices will either have to pay a substantially higher price for a 4/4K or move to a competing device.

Tech Hangout #34 – On Trash Cans and crashing tablets


  • Andrew Rouch
  • Ricardo Garza
  • Ben Roethig (Host)
  • Patrice Brend’amour

Oh, F**k you facebook

Sprint/T-Mobile Merger?

UPS delivers tablet… in trash can… on Garage day

Sony Z Ultra troubles

Microsoft Consolidating for Windows “Threshold”

Original shows coming to Xbox

Beyonce sells a bunch of records with surprise new album…Target’s Pissed

Apple adds gifting options to the iBook store (Patrice)

iPhone 5s and iPhone 5c rank high in Google searches in 2013


Tech Hangout # 9 – WWDC 2013 and a lot of Business Advice


  • Ben Roethig (Host)
  • Andrew Rouch
  • Shawn ‘Doc Rock’ Boyd
  • Melissa ‘The Mac Mommy’ Davis
  • Patrice Brend’amour
  • Ricardo Garza (Green Tech)

WWDC aftermath

Sold out in 71 seconds.

iOS7 is white, OS X has a new name and the Mac Pro looks like a super sexy trash can.
And don’t forget iTunes Radio.

As Phil Schiller put it: “Can’t innovate any more my ass.”

Apps Sherlocked by iOS 7/iCloud


Book: Captive Audience: The Telecom Industry and Monopoly Power in the New Gilded Age

How to charge from your customers what you’re worth – Business Advice from Panel

Justifying the cost of business going up:

Doc Says, “Stop saying: ‘That was easy.’ and ‘No problem.’”

Patrice says: “We charge by experience, not by the hour”

Don’t forget to “charge” for the time needed to digest this information!

Interesting Podcast for Freelancers and everybody who works from home: